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Lead Generation

How to Optimize Your PPC Budget and Maximize Your ROI

jake hancock  •  20th January 2023

PPC or pay-per-click is a type of online advertisement where you pay for each user who clicks on your ad. It is a great way to increase your visibility on search engines, get more leads, and boost your sales. However, it can be tricky to manage your PPC budget and maximize your ROI. In this blog, I will discuss how you can optimize your PPC budget and maximize your ROI.

Engage Your Audience with the Right Platforms!

jake hancock  •  13th January 2023

As a business owner, you’re probably already aware of the importance of engaging your audience. Engaging your audience is an essential part of any successful digital marketing strategy, as it can help you build relationships with your customers and increase your brand visibility. But how do you engage your audience? What platforms should you use? In this blog post, we’ll discuss the benefits of audience engagement and provide tips on how to select the right platforms for engaging your audience. We’ll also cover the types of content that can help you engage your audience, social media marketing tips, and the best platforms for audience engagement – Twitter, Facebook, and Instagram. Finally, we’ll discuss courses for engaging your audience on Twitter, Facebook, and Instagram, as well as social media marketing services.

Unlock the Power of Multi-Touch Attribution to Create a Seamless Omni-Channel Customer Experience!

Paul Whittall  •  12th January 2023

Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a customer journey. At its core, multi-touch attribution provides marketers with a clearer picture of the customer journey, allowing them to optimize their marketing efforts and create a seamless omni-channel customer experience.

Exploring the Power of Marketing Operations and Web 3.0: Unlocking a New World of Possibilities!

Paul Whittall  •  03rd January 2023

As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts can help companies reach new heights of success and open up a world of fresh possibilities for their marketing strategies. In this blog, I’ll explore what marketing operations and Web 3.0 are and the various ways they can be leveraged to create maximum value for businesses.

Discover How To Turbocharge Lead Generation With Intent Data!

jake hancock  •  09th December 2022

Whether you’re a digital marketer, sales professional, or business leader, you know the importance of generating high-quality leads for your business. But, the challenge lies in finding effective ways to do so. One of the most promising solutions is intent data.
Intent data is a type of data that reveals the buying intent of users. It is collected from various sources, such as website visits, search queries, social media activities, and more. This data can be extremely beneficial in helping you identify and target quality leads and boost your lead generation efforts.
In this blog, we’ll look at the power of intent data, its benefits, types, and strategies that can help you turbocharge lead generation. Let’s get started!

7 Clever Ways to Generate Leads Over the Christmas Period

jake hancock  •  02nd December 2022

As the holidays draw closer, businesses around the world begin to strategize on how to get the most out of the festive season. With the Christmas period being one of the busiest times of the year for sales and marketing, it is important for businesses to be proactive in generating leads and keeping their customer base engaged. Fortunately, there are many clever and creative ways to generate leads during this time. From leveraging online and offline marketing strategies to using social media to drive engagement, there is no shortage of options for businesses to choose from. In this article, we will explore seven of the most effective and creative ways to generate leads over the Christmas period. So, read on to discover the best strategies for boosting your leads this season.

How to Eat That Frog: Strategies for Getting Things Done and Achieving Your Goals

Paul Whittall  •  30th November 2022

It was more than 20 years ago Brain Tracey first released his book Eat That Frog! and more than a decade ago when I first read it and started applying the philosophy from it.

I have been incredibly busy during the last 2 months traveling to the other side of the world and back and juggling many personal and business tasks, and the principles for how to prioritise by importance to achieve goals have never been more important to me.

In simple terms a frog is not only a task you are likely to avoid, it’s one that’s going to have the biggest positive impact on your life. If we learn to face doing the things we feel uncomfortable with because they appear difficult and strenuous, and if we learn to do them first, the rewards are greater productivity, better success, and you’ll reach your aspirations more quickly.

In the book there are 21 core principles, I won’t go into them all in this article, however I wanted to share a few to help you build a structure and hopefully take something away to have more free productive time in your day.

5 Ways to Increase Your Lead Generation with Content Marketing

Erin Lanahan  •  26th November 2022

In today’s business world, it’s imperative to stand out from the competition with unique and effective marketing strategies. Content marketing is one of the most powerful tools available to businesses looking to attract new leads. This type of marketing involves creating and distributing useful, relevant, and persuasive content to potential customers. It is a technique that many businesses neglect but can be highly beneficial in increasing your lead generation. Here are 5 ways you can increase your lead generation with content marketing.