The Christmas season is the busiest time of year for many businesses. From office parties to festive family get-togethers, the December calendar is packed with social events and activities. The good news is that this means a lot of people are thinking about you and your business right now! The bad news? Increased competition, shorter shopping window and potential distractions from friends and family all make things more challenging than ever before. In order to stand out in this crowded environment, you need to find creative ways to increase your leads during the Christmas season. If you’re feeling less than inspired right now, don’t panic! Here are 10 ideas that will help you boost your leads during the Christmas season:
Run a Christmas ad campaign
Advertising is a great way to extend your reach and engage with more people. If you’re new to running ads, don’t worry! There are plenty of options out there, and they can be as simple or as sophisticated as you need them to be. The key is to start now. If you wait until the last minute, you’re likely to miss out on the best Christmas ad prices. Most businesses see a significant increase in ad click-through rates at this time of year. This is due to the fact that many people are actively looking for gifts and services, and they’re searching online to find the best deals. So, if you want to take advantage of this increased demand and get more leads, you need to start running Christmas ads right now. The good news is that Christmas ad prices are usually lower than normal rates, so you can get more bang for your buck.
Host a giveaway
Everyone loves free gifts, so why not capitalize on this fact and run a giveaway in time for the holidays? If your target audience is made up of individuals, you can simply ask them to subscribe to your email list in exchange for the free gift. If your target audience is businesses, you can ask them to share your page with their followers in exchange for the free gift. It’s important to note that, if you’re running a giveaway through social media, you may need to find a gift that’s permissible on those platforms. If you’re not sure where to start, here are some popular giveaway items that can be used for any audience: Gift cards to restaurants or stores of your choice Books and other reading materials Subscription boxes Monthly memberships Experiences and tickets to events
Add a holiday theme to your emails
You might not think about it, but you’re sending out emails every week. This means that you have a great opportunity to maximize the season and get people excited about upcoming holidays. If you’re unsure where to start, here are some ideas to get you going: Ask your followers what their favorite Christmas traditions are and share your favorites. Share your favorite Christmas music playlist and play it in your emails. Share your favorite holiday movies and books. Announce your upcoming holiday events and invite your followers to attend. Talk about your favourite ways to give back to the community this season.
Ask your followers what they want from you
People love to be asked their opinion, especially when it comes to gift ideas. If you have a large audience, you can poll them about their favourite gifts for others. If you have a smaller audience, you can poll your parents, children, siblings, and other relatives to get a sense of what types of gifts they want from you. If you don’t want to ask your family members what they want from you, you can instead ask your followers what type of gifts they’d like to receive from you. This can be especially helpful if you run a business that isn’t gift-related. For example, if you run a financial planning company, asking your followers what they want from you can give you great ideas for additional, value-added services you can provide to your clients.
Change your ad copy and make it Christmas-related
The best time to change ad copy, or the wording you’re using to engage and attract leads, is before the Christmas season. If you’re running ads right now, simply come up with some Christmas-related ideas and see what works best for your audience. If you’re not running ads right now, you can use these same tactics during the rest of the year to get more leads.
Create a YouTube ad and host an online video event
If you’re focusing most of your efforts on social media, you might want to consider a YouTube ad instead. You can create your own video ad, or you can leverage a tool like Wideo to create an ad for you. You can also create a SlideShare presentation to share your Christmas message and invite people to join your online video event. If you’re not sure where to start, here are some ideas to get you going: Ask your followers to share their favourite holiday memories. Host a holiday-themed Q&A session with your most successful customers. Create a holiday gift guide for your audience. Share your best Christmas business tips.
Double down on Facebook Ads
If you’ve been running Facebook Ads, now’s the time to double down on that strategy. If you’re not sure where to start, here are some ideas to get you going: Create a holiday-themed ad that invites your audience to find their perfect gift. Offer a holiday discount or gift to your followers. Create a look-and-feel that matches your brand and makes your ads stand out. Facebook is a great place to find new customers. However, if you’re targeting the wrong people, you can easily waste a lot of money. If you’re not sure how to find the right audience for your business, start by answering these questions: Who are your customers? What are their biggest challenges? What are their pain points? What do they wish they could do differently? What do they wish they had more of? What do they wish they had less of? What do they wish they could get rid of?
Host an event for newbies and growing contacts
If you’re already hosting events or webinars, you can host an event that’s especially relevant to the holiday season. If you don’t have events planned for the coming months, you can still host an event for a special event, such as the winter solstice or the winter equinox. If you’re not sure where to start, here are some ideas to get you going: Create an online event that shares your best holiday marketing tips. Create an online event that shares your best Christmas marketing tips. Create an online event that shares your best holiday marketing tips and best Christmas marketing tips.
Ask current customers for referrals during the holidays
If you’re seeing an uptick in sales around the holidays, it’s likely because people are shopping for gifts. This means that now is the perfect time to ask your most successful customers to refer your products and services to their friends and family. If you’re not sure where to start, here are some ideas to get you going: Ask your current customers what gifts they’d like to see under their tree this year. Ask them what presents they’d like to give to friends and family members. Ask them to name their top three favourite things about your brand and services. Ask them to share their favourite things about your business and invite their friends and family to do the same.
The holidays are a perfect time to build your business, and your customers and followers are more receptive than ever to receiving gifts from your brand. If you use these 10 proven ways to increase your leads during the Christmas season, you’re certain to see a significant bump in sales and leads. So, what are you waiting for?