As the holidays draw closer, businesses around the world begin to strategize on how to get the most out of the festive season. With the Christmas period being one of the busiest times of the year for sales and marketing, it is important for businesses to be proactive in generating leads and keeping their customer base engaged. Fortunately, there are many clever and creative ways to generate leads during this time. From leveraging online and offline marketing strategies to using social media to drive engagement, there is no shortage of options for businesses to choose from. In this article, we will explore seven of the most effective and creative ways to generate leads over the Christmas period. So, read on to discover the best strategies for boosting your leads this season.
Leverage Online and Offline Marketing Strategies
If you are a B2B company, it is important to realize that there are different buying cycles for different products. While gifts are typically bought closer to Christmas, items such as laptops and smartphones are purchased at different times throughout the year. Therefore, while you may still have time to generate leads via online marketing before the holiday period, you may have to focus on offline marketing during Christmas itself. For example, if you sell advertising services, you may have to focus on offline marketing campaigns during the holidays, since advertising budgets are typically spent around the holiday season. Similarly, if you sell gift cards, it is likely that customers buy these gifts during the Christmas period. However, if you sell products that are purchased throughout the year, you may have to focus on generating leads via online marketing tactics until the Christmas period draws near.
Take Advantage of Social Media
Social media marketing is a powerful tool that all businesses should be leveraging, especially during the Christmas period. The festive season is a perfect time to increase engagement and drive leads via social media channels. For example, you can leverage Facebook ads (both organic and paid ads) to promote your business, products, and services to your target audience. Similarly, you can build brand awareness and target new clients by creating and posting engaging and creative Instagram posts. Similarly, you can generate leads via social media by creating and promoting engaging content like blog posts, images, and videos. These can be promoted via social media channels to increase their visibility, get more views, and ultimately, generate more leads.
Create Engaging Content
As we have seen, social media is a powerful tool to drive brand awareness and generate leads. However, social media alone is not enough to drive conversions. This is where engaging and compelling content comes in. As mentioned above, leveraging social media channels to promote your brand and content is a great way to generate leads. However, if your content is not engaging or useful, you will not see any impact. Therefore, to generate leads via content, you need to create content that is relevant to your target customer base and drives value for them. For example, if you are in the education industry, you may want to create a blog post outlining different gift ideas for students. By creating such posts, you not only increase brand awareness but also drive leads. This is because your posts will be published on your website and appear in search engine results. As potential customers search for gift ideas for students, they will likely find your post, which will lead them to your website and eventually become customers.
Run Contests and Giveaways
As the holiday season draws near, businesses typically look for new ways to engage with their customers and build brand awareness. One way to do this is by hosting contests and giveaways. These are effective ways to generate leads during the Christmas period as well as increase engagement. Similarly, you can leverage these strategies to build brand awareness and drive traffic to your website. For example, you can run a contest or giveaway where customers or website visitors have the chance to win gift cards or products. This is a great way to engage with your target audience and drive brand awareness. For example, if you are a travel agency, you can host a contest or giveaway where you give away free travel vouchers. This is a great way to engage your target audience and generate leads.
Implement Email Marketing
Email marketing is an important marketing strategy that many businesses overlook. However, it is a powerful way to engage with your customers and build trust. It is also a great way to generate leads. During the Christmas period, you can leverage email marketing to engage your customers and build trust by sending them valuable and timely newsletters. You can also use email marketing to generate leads by offering discounts and special deals via email. For example, if you are an e-commerce business, you can send an email blast to your subscribers with a discount code that is valid during the Christmas period. This is a great way to generate leads, especially if your emails are personalized.
Develop a Referral Program
Another great way to generate leads and engage your customers is by implementing a referral program. This is a strategy in which your customers are rewarded for bringing new customers to your business. For example, if you are a clothing store, you can reward customers who refer new customers to your online store. You can also reward customers who refer new customers to visit your brick-and-mortar store. Similarly, if you are a marketing agency, you can reward customers who refer new clients to your agency. This is a great way to build brand awareness and a strong customer base, as customers are more likely to refer friends to your business if they are earning something in return. This strategy is particularly effective during the Christmas period as customers are more likely to refer their friends and family members if they are looking for gift ideas.
Utilize Online Advertising
Although not all businesses may have the budget to implement all of the above strategies during the Christmas period, online advertising is a strategy that can be implemented by every business. Online advertising is a great way to drive leads and build brand awareness during the holiday season. For example, you can run Google AdWords campaigns to drive traffic to your website and generate leads. Similarly, you can run Facebook and Instagram ads to target your customer base and drive brand awareness. However, it is important to remember that the Christmas period is a very competitive time to run online ads. Therefore, you need to be careful when and where you run your ads. You can also consider using paid search engine results, like Google AdWords, during this period. This way, you can appear at the top of search engine results for terms that are relevant to your business.