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Best Practices for PPC Marketing

In the time of extensive online searches and changing search engines strategies, getting noticed is becoming more challenging (Clark, 2020)….

PPC vs SEO Infographic

People often wonder what the difference is between Search Engine Optimisation (SEO) and Pay Per Click (PPC) and why you…

Channel Marketing Promotions

Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych,…

Campaign in a Box

An Easy Solution to Channel Marketing Channel partnerships can be challenging. Managing your partners effectively, collaboratively devising marketing strategies and…

Managing your Channel Partners

Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych,…

Content for Tech Prospects

Content marketing for tech prospects isn’t too dissimilar to any other form of content marketing. The primary focus is to…

Intent Data

Without buyer intent insight, it can be particularly difficult to maximise the value of sales and marketing activity (Strategic ABM)….

GDPR Facts

General Data Protection Regulation (GDPR) is a European Union law on data protection and privacy. This law affects how companies…

Cold Calling: Is It Obsolete?

Despite the numerous digital communications and lead generation channels available today, many sales teams still find the good old-fashioned cold…