Integrating Social, Content & PPC
Today, social media has a very large audience that ranges from Facebook to TikTok. It is becoming a necessary part…
Infographics & Assets
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Best Practices for PPC Marketing
In the time of extensive online searches and changing search engines strategies, getting noticed is becoming more challenging (Clark, 2020)….
PPC vs SEO Infographic
People often wonder what the difference is between Search Engine Optimisation (SEO) and Pay Per Click (PPC) and why you…
Marketing Tools for you Channel Network
It goes without saying that training tools that help your channel partners build well-designed growth strategies are essential for your…
Channel Marketing Promotions
Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych,…
Campaign in a Box
An Easy Solution to Channel Marketing Channel partnerships can be challenging. Managing your partners effectively, collaboratively devising marketing strategies and…
Managing your Channel Partners
Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych,…
Content for Tech Prospects
Content marketing for tech prospects isn’t too dissimilar to any other form of content marketing. The primary focus is to…
Creating Successful B2B Content
What is the best content for B2B marketers? This is a tricky question because there is no one answer. Every…
Should We Be Using Automated Content Solutions?
As more and more companies realise the benefits of content marketing, the more competitive it has become. Brands must focus…
How to Write Stories that Engage the Reader
As a writer, there are certain guidelines that you should follow to ensure your content holds the attention of your…
Intent Data
Without buyer intent insight, it can be particularly difficult to maximise the value of sales and marketing activity (Strategic ABM)….
Can I Use Purchased Data for Email Marketing?
You may be wondering if buying marketing data and email lists is your best option for your email campaigns. It…
GDPR Facts
General Data Protection Regulation (GDPR) is a European Union law on data protection and privacy. This law affects how companies…
Marketing Automation & Lead Generation
To attract and engage customers in increasingly personal ways, companies can utilise Martech tools. Marketing automation tools help to align…
Cold Calling: Is It Obsolete?
Despite the numerous digital communications and lead generation channels available today, many sales teams still find the good old-fashioned cold…
The Importance of Demand Generation Strategies
Whilst building a demand generation strategy may seem like a costly investment, it’s extremely cost effective when implemented correctly. When…
The Value of Digital in Lead & Demand Generation
With digital marketing practices, companies can engage prospects more quickly, reach a wider audience and ensure the right prospects are…