Can I Use Purchased Data for Email Marketing?

You may be wondering if buying marketing data and email lists is your best option for your email campaigns. It would certainly seem like an easy way to boost your mailing list, but is it safe, effective and legal, or are there risks involved?

When your business is first starting out and your mailing list isn’t extensive, it can be extremely tempting to purchase your data – after all it seems like an inexpensive shortcut to growing your list. Email campaigns are a great way to promote your business, but buying your email list to reach  a larger audience might not be as beneficial as you’d expect.

Download our infographic for an overview of the risks associated with purchased data and email campiagns

•