Cold Calling: Is It Obsolete?

Despite the numerous digital communications and lead generation channels available today, many sales teams still find the good old-fashioned cold call to be effective (Tim Conn). So much so that according to Marketing Charts, phone calls are the second most effective way to reach prospects, second to referrals. You can do everything possible for your company to gain market share – continuous enhancement of database, email automation, trade shows, SEO and social media ads, but in the end, you’ll have to pick up the phone and call the people who aren’t calling you (Michael Edwards).

Download our infographic to learn four ways your business can make a successful sales call in 2021.