General Data Protection Regulation (GDPR) is a European Union law on data protection and privacy. This law affects how companies handle personal data, requiring businesses to follow guidelines on how they collect and store this data (Iubenda).
GDPR applies to the processing of any personal data that makes someone identifiable, such as their name, email address, phone number and IP address to name a few (Iubenda). This means that any business database of names, corporate email addresses and job titles you have, will be subject to the GDPR (Space & Time). There are several myths out there when it comes to GDPR and B2B data, but what are the facts?