Managing your Channel Partners

Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych, 2018). Channel marketing is often used by companies that sell services and products across multiple industries, but can be used by any organisation. Channel partners can become an extension of your sales team, promoting specific products to a specific audience and increasing the potential of converting prospects. But effectively managing partner relationships and devising strategies that generate results can be time-consuming and difficult.

In our infographic, we have suggested steps to follow to ensure successful management of your partners, in order to see results and generate ROI.