Marketing Automation & Lead Generation

To attract and engage customers in increasingly personal ways, companies can utilise Martech tools. Marketing automation tools help to align the sales and marketing processes and even helps to provide clarity on which leads are sales qualified, and which leads are marketing qualified. It does this by allowing sales and marketing to agree what particular activity or sales stage should be used to define a lead that is ‘sales ready’ (Jumplead). Some companies have complex MarTech stacks, while others rely on the essentials. Download our infographic for 6 ways you can utilise essential marketing automation tools, to improve your lead generation.