PPC vs SEO Infographic

People often wonder what the difference is between Search Engine Optimisation (SEO) and Pay Per Click (PPC) and why you should include both in your marketing strategy. The main difference between the two is that traffic generated from PPC is not free (as stated in the name). Each time a user clicks on your ads, there is a cost, whilst traffic generated from SEO is considered organic, and there is no cost per click. Our infographic summarises the main differences between the two. Download it now!