Posts by Erin Lanahan:

4 Tips for measuring your marketing ROI that everyone can do.

Measuring return on investment (ROI) is challenging for many marketers. After all, marketing activities don’t always have a direct impact on your bottom line. But that doesn’t mean that marketing isn’t worth your time and effort. In fact, investing in marketing early and often can make a huge difference to your business over time. That might not be obvious at first glance, but the long-term benefits of marketing are clear when you dig deeper. After all, good marketing can drive sales and increase demand for your products or services. In this article, we’ll look at 4 different types of ROI and explain why measuring it is so important for your business.

How to Increase Your B2B Marketing Success Rate

Software-as-a-Service (SaaS) has become an increasingly popular choice for businesses of all sizes. It’s now used in a variety of industries, has many benefits and can help to streamline business processes, reduce costs and increase efficiency. If you are considering the adoption of SaaS in your organization, this blog post will introduce you to the term and highlight some of the major benefits of using this software model. Read on to find out more about why SaaS is so useful for businesses, how it differs from other software models and examples of where it could be useful for your company.

5 Ways to Increase Your Lead Generation with Content Marketing

In today’s business world, it’s imperative to stand out from the competition with unique and effective marketing strategies. Content marketing is one of the most powerful tools available to businesses looking to attract new leads. This type of marketing involves creating and distributing useful, relevant, and persuasive content to potential customers. It is a technique that many businesses neglect but can be highly beneficial in increasing your lead generation. Here are 5 ways you can increase your lead generation with content marketing.