Measuring return on investment (ROI) is challenging for many marketers. After all, marketing activities don’t always have a direct impact on your bottom line. But that doesn’t mean that marketing isn’t worth your time and effort. In fact, investing in marketing early and often can make a huge difference to your business over time. That might not be obvious at first glance, but the long-term benefits of marketing are clear when you dig deeper. After all, good marketing can drive sales and increase demand for your products or services. In this article, we’ll look at 4 different types of ROI and explain why measuring it is so important for your business.