The 4 P’s of marketing campaigns – Place
As a business owner, understanding the definition of place in marketing is essential to crafting a winning marketing mix. Place…
Posts by Matt Roberts:
How to Qualify Leads: A Comprehensive Guide to Lead Types
How to Qualify Leads: A Comprehensive Guide to Lead Types Leads are the lifeblood of any business, and they need…
Unlocking the Secrets to Maximise Leads! Achieving Success with Lead Nurturing.
Lead Nurturing is an essential part of any successful business, and it’s no wonder why. By carefully crafting a nurturing…
Unlocking the Potential of Intent Data: How to Transform Your Business with Intent data!
Do you want to understand what your customers are thinking, what they want and how they behave? Do you want to know what they are looking for and how to make appropriate decisions to maximize profits?
New Product Launch? Create a Go to Market (GTM) Strategy That Will Work For You.
Before you conduct any sort of launch, it’s crucial to understand your goals. Is this a test or beta launch? Are you looking to get press attention or drive users to your site? Is the goal to drive sales or activate new users with an intent funnel? Understanding your goals will help you determine what kind of launch is best for your product. In addition, all launches need a good strategy that covers key components: who, what, when, where, why and how. A good strategy will help identify potential roadblocks and challenges so that you can mitigate them effectively. If you’re launching something new into the market, read on for advice from experts on how to do it successfully.