Community marketing has become an increasingly popular way for businesses to reach customers and create loyalty. From grassroots campaigns to online communities, there are many ways to leverage the power of community marketing. In this...
As a recent poll on my LinkedIn page showed, 67% of people believe that growing their sales pipeline will be their most important task in 2023. And I couldn’t agree more. But let’s be honest,...
Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a...
Gone are the days of generic, one-size-fits-all marketing strategies. These days, personalization is key to winning over customers and driving growth for your business. But with so many channels and technologies to choose from, it...
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts...
As a business leader, you are likely always looking for ways to improve the efficiency and productivity of your organization. One way to do this is by leveraging Lean Methodology, a set of principles designed...
Do you ever feel like you’re stuck in a rut? That you’re not living up to your full potential? That your life is just a series of mundane tasks and limited opportunities? We all have...
Tracking sales metrics is a vital part of any business’s success. Knowing your sales metrics allows you to make data-driven decisions, spot trends, and set goals. It also helps you to identify areas of improvement...
A super salesperson is the ultimate closer. They understand how to make the sale and how to turn a prospect into a customer. They know how to build relationships, establish credibility, and understand their customer’s...
Partner programs can be one of the most lucrative marketing investments for any business. A successful partner program can drive more leads, boost sales, increase market share and create ancillary revenue streams. The key to...
It was more than 20 years ago Brain Tracey first released his book Eat That Frog! and more than a decade ago when I first read it and started applying the philosophy from it. I...
The sales world is unlike any other. In a job where only 1 in 10 professionals are able to stay employed, the competition to be one of those successful individuals can be cutthroat. When you’re...
If you work in a sales role, it’s likely that time management is one of the most important skills you need to master. In a sales role, you will need to be able to manage...
The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads. Unfortunately, this means that...
Before you conduct any sort of launch, it’s crucial to understand your goals. Is this a test or beta launch? Are you looking to get press attention or drive users to your site? Is the...
Sales and marketing are two pillars that drive the success of any business. While sales helps in bringing new customers on board, marketers help them understand the market potential and tailor their offerings accordingly. Luckily,...
There are lots of rules and regulation to consider when you are dealing with data. To ensure you get the best price and service, and do not break any GDPR, there are a number of...
We are all looking for more ways to expand our business and generate more revenue and leads. Relying on digital technologies to do so has become more popular since marketing automation tools have been developed.
