Being a sales director in the cyber security industry is no cakewalk. With ever-evolving challenges and intense competition, closing more deals can seem like a daunting task. But, there’s a secret weapon that many sales...
Community marketing has become an increasingly popular way for businesses to reach customers and create loyalty. From grassroots campaigns to online communities, there are many ways to leverage the power of community marketing. In this...
PPC or pay-per-click is a type of online advertisement where you pay for each user who clicks on your ad. It is a great way to increase your visibility on search engines, get more leads,...
As a business owner, you’re probably already aware of the importance of engaging your audience. Engaging your audience is an essential part of any successful digital marketing strategy, as it can help you build relationships...
Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a...
As a business leader, you are likely always looking for ways to improve the efficiency and productivity of your organization. One way to do this is by leveraging Lean Methodology, a set of principles designed...
Whether you’re a digital marketer, sales professional, or business leader, you know the importance of generating high-quality leads for your business. But, the challenge lies in finding effective ways to do so. One of the...
We all know how much fun it is to receive gifts from our friends and family, but what about those times when you have to give gifts to your coworkers? It can be a little...
As the holidays draw closer, businesses around the world begin to strategize on how to get the most out of the festive season. With the Christmas period being one of the busiest times of the...
Measuring return on investment (ROI) is challenging for many marketers. After all, marketing activities don’t always have a direct impact on your bottom line. But that doesn’t mean that marketing isn’t worth your time and...
With Christmas just around the corner, office parties are almost here. And with them come all the usual anxieties about how to avoid making a fool of yourself and ensuring you don’t get fired for...
Software-as-a-Service (SaaS) has become an increasingly popular choice for businesses of all sizes. It’s now used in a variety of industries, has many benefits and can help to streamline business processes, reduce costs and increase...
In the digital age, businesses require a more proactive and continuous approach to lead generation. In order to remain competitive and cost-effective, many businesses are now outsourcing their lead generation activities. Outsourcing makes it possible...
Reading this article probably means you’re interested in how to create content that stands out among the noise online. That’s a good thing! Because as we enter a new year, with new challenges and opportunities...
Prospecting is the most challenging part of any sales job. But that’s not to say it’s impossible — or even difficult — for anyone. There are a lot of ways to find new customers, from...
Creating great content is only the first step in ensuring your target audience sees it. If you want to reach as many people as you can, a global reach is essential. However, with audiences fragmented...
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one...
The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads. Unfortunately, this means that...
We explore 5 sales trends that will dominate the industry in 2023. Read on to discover more about these emerging concepts and how they will impact sales practices moving forward.
Content marketing has exploded in popularity as a way to reach potential customers directly with the help of their favorite content channels. The challenge is that there are many different metrics you can use to...
