Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a...
It’s no secret that artificial intelligence (AI) is revolutionizing the way we interact with technology. From virtual assistants to autonomous vehicles, AI has been making our lives easier and more efficient in ways we never...
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts...
Whether you’re a digital marketer, sales professional, or business leader, you know the importance of generating high-quality leads for your business. But, the challenge lies in finding effective ways to do so. One of the...
In the digital age, businesses require a more proactive and continuous approach to lead generation. In order to remain competitive and cost-effective, many businesses are now outsourcing their lead generation activities. Outsourcing makes it possible...
If you work in a sales role, it’s likely that time management is one of the most important skills you need to master. In a sales role, you will need to be able to manage...
Value-based selling is the practice of aligning your sales strategy with the needs of your target customer. It’s built on the idea that customers buy solutions to their problems, not products. Value-based selling aligns your...
Reading this article probably means you’re interested in how to create content that stands out among the noise online. That’s a good thing! Because as we enter a new year, with new challenges and opportunities...
Creating great content is only the first step in ensuring your target audience sees it. If you want to reach as many people as you can, a global reach is essential. However, with audiences fragmented...
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one...
The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads. Unfortunately, this means that...
Content marketing has exploded in popularity as a way to reach potential customers directly with the help of their favorite content channels. The challenge is that there are many different metrics you can use to...
If you’ve been in the SAAS industry for a while, you’ll know that Black Friday has become a staple date on the tech calendar. Our team at Salesforce also knows this, which is why they...
In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an omni-channel strategy), they’re instead looking...
Social selling is a practice that has been around for some time. However, now it’s more popular than ever! The benefits are clear: social selling makes it easier to find leads, build trust, and connect...
Sales teams have access to more data than ever before. They can measure the effectiveness of their marketing campaigns and sales processes in a way that was previously impossible. But, with so much information available,...
Today’s B2B lead generation market is saturated. There are so many vendors offering similar services that it can be difficult to stand out from the crowd. What’s more, with so much competition, you need an...
Should I use email to warm up my data or should I be cold calling?” There’s no simple answer, as it depends greatly on the business goals, and the data itself.
