Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a...
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts...
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one...
Sales teams have access to more data than ever before. They can measure the effectiveness of their marketing campaigns and sales processes in a way that was previously impossible. But, with so much information available,...
How a data profile is set up and organized depends largely on the organizational context in which it will be used. For example, in an office environment, data must be easily accessible and edited by...
