Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a...
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts...
The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads. Unfortunately, this means that...
In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an omni-channel strategy), they’re instead looking...
Sales teams have access to more data than ever before. They can measure the effectiveness of their marketing campaigns and sales processes in a way that was previously impossible. But, with so much information available,...
We are all looking for more ways to expand our business and generate more revenue and leads. Relying on digital technologies to do so has become more popular since marketing automation tools have been developed.
