The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads. Unfortunately, this means that...
In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an omni-channel strategy), they’re instead looking...
Sales teams have access to more data than ever before. They can measure the effectiveness of their marketing campaigns and sales processes in a way that was previously impossible. But, with so much information available,...
