It’s no secret that artificial intelligence (AI) is revolutionizing the way we interact with technology. From virtual assistants to autonomous vehicles, AI has been making our lives easier and more efficient in ways we never...
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts...
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one...
If you’ve been in the SAAS industry for a while, you’ll know that Black Friday has become a staple date on the tech calendar. Our team at Salesforce also knows this, which is why they...
In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an omni-channel strategy), they’re instead looking...
Sales and marketing are two pillars that drive the success of any business. While sales helps in bringing new customers on board, marketers help them understand the market potential and tailor their offerings accordingly. Luckily,...
