If you’ve been in the SAAS industry for a while, you’ll know that Black Friday has become a staple date on the tech calendar. Our team at Salesforce also knows this, which is why they recently released an article on how to make the most of Black Friday as an SAAS vendor. In their article, they suggest promoting special deals and discounts over social media, email and blog to drive sales. But what if you are still planning your approach? Or maybe you just need some advice on how to optimize your sales strategy? Keep reading! In this blog post, we will provide our top tips for maximizing your SAAS sales on Black Friday.
Why is Black Friday so important for SAAS?
Black Friday is the one day of the year when e-commerce sales are higher than usual. For SAAS companies, it’s a great opportunity to get new customers and increase their monthly recurring revenue. Since many consumers are looking to buy tech products as gifts, businesses in this industry have seen an increase in sales around the holiday season. With this in mind, it’s important to make sure you don’t miss out on the opportunity to capitalize on this surge of traffic. If you have a sales funnel set up, it’s likely that you’re already seeing the benefits of this shopping season. But, if you’re not, it’s time to get ready for Black Friday. The best way to do this is to ensure that you have a strong sales funnel in place and are ready to take advantage of the traffic that will be heading your way.
Send a Welcome Email
A welcome email is an excellent way to attract new sales during a short-term promotion like Black Friday. This email should include information about your company and a few product benefits, but should also highlight any special deals that you’re offering. Make sure to clearly state the expiration date, and keep your message concise to avoid losing your reader’s attention. Make sure your special deal is something that your ideal prospect would be interested in. For example, if you’re selling a SaaS product that helps businesses manage their sales leads, you may want to offer a free trial. This will allow you to collect leads and start to build a relationship with your prospect, which can help you convert more sales in the future. Alternatively, you could offer a discount on your product so you can attract new customers and increase your revenue.
Host a Webinar
A webinar is a digital event where you invite your prospects to learn more about your product. You may be thinking, “Why would I want to host a webinar during Black Friday?” Well, if you choose the right topic, you can attract a lot of prospects who are looking for sales leads. For example, if your company helps businesses manage their sales leads, you could host a webinar about sales lead generation. During the webinar, you can briefly outline how your product works and give examples of how it’s helped other businesses. You can also invite your prospects to ask questions, which will help you learn more about their businesses and give you an opportunity to address their needs.
Use Promoted Tweets and YouTube Ads
If you’re using Twitter or YouTube ads to promote your special deals and attract new leads, Black Friday is the perfect time to do so. You can increase your reach and get a lot more exposure for your ads by targeting people in different time zones where the sales event is already underway. Keep in mind that different countries have different shopping holidays, so you’ll want to adjust your ad campaigns accordingly. If your budget allows it, you could even run ad campaigns on both days. However, you may find that targeting people on Black Friday is more cost-effective, since people are more likely to be in a shopping mood. Make sure to test both days to see what works best for your business.
Incorporate an FAQ and Key Selling Point in Your Copy
If you’re using email marketing to promote your special deals, you may want to include a key selling point (KSP) and Frequently Asked Questions (FAQ) in your marketing copy. A KSP is a sentence that briefly outlines the main benefits of your product, while an FAQ is a list of questions and answers that you typically include at the bottom of your emails. You can also add these elements to your website’s sales copy to make sure that every potential customer knows what makes your product so great. During Black Friday, you may want to include a special deal or discount in your marketing copy or website. If you’re including an FAQ, you can also include information about the special deal so that customers are aware of the promotion. This will help you close more sales, and it will help you avoid losing leads to competitors who may offer something similar.
Black Friday is a great opportunity to drive sales, but only if you’re prepared and ready to capitalize on the increased traffic. Make sure you have a strong sales funnel in place, and have created a sales pitch ready to be delivered to prospective customers. Make sure you follow all of these tips to make the most of your Black Friday sales. And, if you have any other tips you’d like to share, let us know in the comments below!