Intent data is the cornerstone of modern advertising. It’s also incredibly complex and challenging to leverage effectively. But that doesn’t mean you can’t get value from it. In fact, with the right strategy, intent data can drive measurable results for your brand. Intent data helps marketers understand what potential customers are interested in before they purchase a product or service. This information is extremely valuable when it comes to targeting prospects with advertisements and other marketing materials. When used correctly, intent data can help you build a target account list for your brand. Read on to learn more about how using intent data to build a target account list can help your company grow.
What is Intent Data?
Intent data is data that helps marketers identify their target audience’s interests and purchase intentions. It can be collected in two ways: – Explicit Data: Data tagged with keywords to indicate purchase intent (for example, “buy a digital camera”). – Implicit Data: Data not tagged with keywords, but is still valuable to marketers (for example, a shopper’s location). Intent data helps brands understand the needs and desires of their target audiences before the purchase occurs. This information can be used to create more effective marketing campaigns.
How to use intent data to build a target account list
The first step in using intent data to build a target account list is identifying the right platform(s) to collect this data from. – Google AdWords: This is the most common platform for collecting intent data. You can use it to collect information about specific products, services, or topics. You can also use it to collect data on long-tail keywords. This information can be used to create a target account list. To do so, you’ll need to create an audience research table. This table should include a column for each topic or product you want to gather data about and a column for each demographic you want to reach. Once you’ve created the table, you can start to run your ads. Be sure to select the topics/products from the first column as your targeting options. Be sure to select the demographics from the second column as your targeting options. – Google’s Knowledge Graph: This is the best place to collect implicit intent data. You can use it to identify the topics and phrases people are searching for in your industry and specialized fields. This information can help you create more precise and efficient advertisements. You can use the Google’s Knowledge Graph to identify keywords to include in your target audience list. To do so, first, select the “Knowledge Graph” option on the left-hand side of the Google search engine.
Defining your target audience before starting
Before you start collecting data, it’s important to create a target audience list. You can do this on a spreadsheet or in an account management platform like HubSpot. Once you have your target audience list, you need to define it. You can use these questions to help you create a clear picture of your ideal customers. – What are their interests? Where do they spend their time online? – How old are they? What is their gender? – What is their annual income? What is their employment status? – What is their level of education? – Where do they live? – What are their pain points? What are their desires and goals?
Utilize Google Adwords’s Audience Research Tool
Once you have your targeting options defined, you can start to collect data. The best place to start is with Google’s Audience Research Tool. This will allow you to view the keywords people are currently searching for in your industry. You can use these keywords to create new ad groups, ad headlines, and ad copy. You can also use this tool to identify new topics to target with your advertisements. To use the audience research tool, follow these steps: – Log into your AdWords account. – Click “Tools” and select “Audience Research.” – Enter your targeted topics. – Click “Collect Data.” – Review the keywords and topics that appear in your report. – Select the keywords and topics that are relevant to your business.
Use Google’s Knowledge Graph to identify keywords
Once you’ve identified the keywords you want to target, you can enter them in the knowledge graph. Doing so will allow you to see the most common questions related to each keyword. These questions will give you insight into your target audience’s interests. For example, let’s say you’re interested in targeting home owners. You would enter “home owner” into the knowledge graph. This would bring up a list of related topics. These topics represent the questions home owners are searching for. You can use these questions to create ad headlines and ad copy.
Leverage Facebook and Instagram Ads
If you’re targeting a global audience, you can use Facebook and Instagram ads to collect intent data from your customers. While the data you collect from Facebook and Instagram won’t include demographics, it will help you understand what your audience’s interests are. Once you have the data, you can create an audience list that includes specific interests. This list can be used to create more effective Facebook and Instagram ads.
Conclusion
Now that you know how intent data can be used to build a target account list, it’s time to put that knowledge into action. Start by identifying the intent data platforms that are best for your business. Once you have that information, you can start collecting data. Once you have your data, you can use it to create a target account list. This list can be used to create more effective advertisements and marketing campaigns.
