How to Build a Data Profile

7th April 2021

How a data profile is set up and organized depends largely on the organizational context in which it will be used.

Cybersecurity Lead Generation: The Secret to Closing More Deals in...

Luke Conrad • 30th January 2023

Being a sales director in the cyber security industry is no cakewalk. With ever-evolving challenges and intense competition, closing more deals can seem like a daunting task. But, there’s a secret weapon that many sales directors overlook: lead generation.

Unlock the Power of Community Marketing: What is a Community...

Paul Whittall • 25th January 2023

Community marketing has become an increasingly popular way for businesses to reach customers and create loyalty. From grassroots campaigns to online communities, there are many ways to leverage the power of community marketing. In this blog post, we’ll explore what community marketing is and how you can create an effective campaign.

How to build a better pipeline in 2023

Luke Conrad • 16th January 2023

As a recent poll on my LinkedIn page showed, 67% of people believe that growing their sales pipeline will be their most important task in 2023. And I couldn’t agree more. But let’s be honest, building a sales pipeline isn’t exactly a walk in the park, it’s often seen as a necessary evil, a means...

Unlock the Power of Multi-Touch Attribution to Create a Seamless...

Paul Whittall • 12th January 2023

Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the overall success of a customer journey. At its core, multi-touch attribution provides marketers with a clearer picture of the customer journey, allowing them to...

Discovering the Amazing Potential of AI Chat: What’s Next?

Paul Whittall • 12th January 2023

It’s no secret that artificial intelligence (AI) is revolutionizing the way we interact with technology. From virtual assistants to autonomous vehicles, AI has been making our lives easier and more efficient in ways we never thought possible. One of the most exciting advancements in AI technology is AI chat – a type of artificial intelligence...

Personalization: The Future of Marketing (and the Best Ways to...

Luke Conrad • 06th January 2023

Gone are the days of generic, one-size-fits-all marketing strategies. These days, personalization is key to winning over customers and driving growth for your business. But with so many channels and technologies to choose from, it can be overwhelming to figure out where to start. That’s where AI comes in.

Unlock the Power of Churn Analysis – How to Gather...

Luke Conrad • 04th January 2023

Churn analysis is one of the most important tools in modern marketing. It helps you identify customer attrition, predict customer behavior, and develop strategies to reduce customer churn. In this blog article, we’ll cover what churn analysis is, the benefits of churn analysis, what data is needed for churn analysis, and the methods of gathering...

Exploring the Power of Marketing Operations and Web 3.0: Unlocking...

Paul Whittall • 03rd January 2023

As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and Web 3.0. Together, these two concepts can help companies reach new heights of success and open up a world of fresh possibilities for their marketing strategies....