Tag Archives: GTM

New Product Launch? Create a Go to Market (GTM) Strategy That Will Work For You.

Before you conduct any sort of launch, it’s crucial to understand your goals. Is this a test or beta launch? Are you looking to get press attention or drive users to your site? Is the goal to drive sales or activate new users with an intent funnel? Understanding your goals will help you determine what kind of launch is best for your product. In addition, all launches need a good strategy that covers key components: who, what, when, where, why and how. A good strategy will help identify potential roadblocks and challenges so that you can mitigate them effectively. If you’re launching something new into the market, read on for advice from experts on how to do it successfully.