Tag Archives: SaaS

How SaaS Companies Can Increase Life Time Value of Customers in 2023

Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one that provides its customers with software remotely. There are many benefits to having your business operate in this manner, but there are also unique challenges that come along with it. The life span of a typical SaaS customer is very short. It is not uncommon for customers to churn after just two or three months of usage; usually because they don’t get enough value from the software in that time frame. That’s why it’s essential for any SaaS company to implement strategies that help improve LTV and reduce churn rate. Here are some ideas on how you can do so in the coming years

How To Maximize Your SAAS Sales On Black Friday – A Few Tips

If you’ve been in the SAAS industry for a while, you’ll know that Black Friday has become a staple date on the tech calendar. Our team at Salesforce also knows this, which is why they recently released an article on how to make the most of Black Friday as an SAAS vendor. In their article, they suggest promoting special deals and discounts over social media, email and blog to drive sales. But what if you are still planning your approach? Or maybe you just need some advice on how to optimize your sales strategy? Keep reading! In this blog post, we will provide our top tips for maximizing your SAAS sales on Black Friday.