How SaaS Companies Can Increase Life Time Value of Customers in 2023
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Software as a Service (SaaS) company is one that provides its customers with software remotely. There are many benefits to having your business operate in this manner, but there are also unique challenges that come along with it. The life span of a typical SaaS customer is very short. It is not uncommon for customers to churn after just two or three months of usage; usually because they don’t get enough value from the software in that time frame. That’s why it’s essential for any SaaS company to implement strategies that help improve LTV and reduce churn rate. Here are some ideas on how you can do so in the coming years
