In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an omni-channel strategy), they’re instead looking at how different touch points can work together to create a more consistent and frictionless experience for customers. And as businesses continue to invest in these strategies, we’ve seen the emergence of several trends that will also play an important role in shaping the future of customer experience in 2023.