Channel partnerships can be challenging. Managing your partners effectively, collaboratively devising marketing strategies and establishing the value of your partners is time-consuming and takes a lot of work. However, channel marketing offers a lot of benefits for both the provider and the reseller, the most obvious being more sales.
Most channel marketing companies already have a partner programme, in which they work with partners to devise marketing strategies that are best suited to that specific dealer and their audiences. With no specific marketing material or campaigns in place, this often means that there isn’t a simple solution for partners to track, analyse and report on the performance of their campaigns. This lack of insight and data means you cannot accurately understand the value of the partnership.
What’s a Simple Solution?
To overcome this issue, Belu Media work with our clients to build a suite of marketing material that can be handed over to their partners. These templates track performance, allowing dealers to accurately report on their value and ROI generated. This insight can be used to influence future funding and strategies for the partners. The templates are built so that each partner can customise elements according to their brand, and their audience’s needs, but maintain a consistent overall message and design. This presents a cohesive, national, partner effort.
Campaign in a Box
Campaign-in-a-box (CIAB) is an initiative for your dealers, where they can use pre-made, professional marketing collateral to promote your products. Not only does this increase their chances of generating sales, but it means they can focus on selling and providing excellent customer service, rather than designing content.
Campaign in a box is a simple solution that ensures your dealers are able to:
• Grow their own brand presence online
• Grow your brand’s presence online
• Generate more interest for your solutions
• Generate leads for their salespeople
• Improve marketing efficiency
It is a completely unique experience and it is easy to use. We write, design, and build white-labelled content that dealers can use, for free, across their selected marketing channels. The benefit of this is that you, the product manufacturer, dictate the style of the marketing material and the message, so that it is cohesive, creating a strong brand presence. Having pre-made, easily accessible content means that your dealers are more likely to use your content over any competitors’. Why spend all day creating marketing collateral when you can use professional assets?
The collateral created for your partners will be based on their capacity to market, their budgets, and their target audience. Off-the-shelf creative packages usually include all of the assets the partners need for multichannel marketing campaigns. An example package could include a landing page, the creatives for social and paid advertising, email templates, and a product brochure. Your own marketing team should install and implement custom trackable links within the assets, such as Google Analytics parameters. This provides you with full visibility on the performance of the campaigns is accurate and available at all times. Once the assets have been created and the analytical tracking has been fully integrated, simply hand it over to your partner. The assets are designed to be edited by your partners, with clear instructions on how to do so. They can then add their logos to the assets and start using them right away.
By keeping track of your partners’ marketing efforts, you can easily establish what works and what doesn’t. This means you can amend and tailor future campaigns to better suit the sensibilities of your partners’ audience. If you can implement a channel marketing strategy that is flexible enough to be handed to every partner, regardless of their size and their values, then you are winning.